Kidfluencers in india 2018

Brands enter kids’ ‘cartoon’ spaces to market

Brands enter kids’ ‘cartoon’ spaces to market

May 19, 2018

The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.

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