Marketing

Exploring bargain hunter’s paradise – Janpath

Exploring bargain hunter’s paradise – Janpath

August 4, 2018

  Delhi’s popular Janpath market is a shopping hub with unique treasures that matches the latest fashion trends in a limited budget. It is a lane of vibrant colours with contrasts of mixed emotions and expressions. The Janpath street market lies in the heart of Delhi, towa...

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Artificial Intelligence for Digital Marketing

Artificial Intelligence for Digital Marketing

November 6, 2017

Companies now investing in artificial intelligence to serve their customers efficiently

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AAI’s Hidden Tool:Marketing

AAI’s Hidden Tool:Marketing

October 31, 2017

Privatisation of airports has led to airport authorities all over the word stepping up their game when it comes to marketing, and Airports Authority of India (AAI) is no exception as they have been taking progressive steps in this department. In 1987 when the United Kingdom sold ...

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Significance of multilingualism on the web

Significance of multilingualism on the web

February 6, 2017

Social media and the web is undoubtedly important mediums to enhance business innovation. And with the growing numbers of international users, there comes a need for businesses to become multilingual in order to cater to various target audiences in different nations.

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Travel and Tourism Fair West Series 2016

Travel and Tourism Fair West Series 2016

October 3, 2016

More than 25,000 travel trade and general visitors attended the Travel and Tourism Fair (TTF) four-city road show seriesthat was organised in India in September 2016.

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Confluence of technology and art

Confluence of technology and art

September 20, 2016

Technology is reshaping art. Around the world, artists are increasingly turning to new technologies to create better. These innovations can also prove to be persuasive and powerful tools for businesses to grow.

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Baba Ramdev announces special jeans for India

Baba Ramdev announces special jeans for India

September 16, 2016

Indian yogi and entrepreneur speaks about plans to launch a brand of jeans as Patanjali expands its avenues of businesses.

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Global Panorama Showcase in Kolkata focuses on tourism in eastern India

Global Panorama Showcase in Kolkata focuses on tourism in eastern India

July 29, 2016

The Global Panorama Showcase (GPS) concluded in Kolkata after three days of unique business meetings, knowledge sharing and networking among travel trade professionals of the eastern India.

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A sharp increase in salaries for government staff and pensioners in India

A sharp increase in salaries for government staff and pensioners in India

June 30, 2016

The Union Cabinet in India accepted the Seventh Pay Commission’s recommendations to increase salaries and pensions for 4.7 million employees and 5.3 million pensioners in the country, which could boost the Indian economy. Demand for housing, automobiles and consumer durables is...

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India’s equalisation levy on Google and Facebook

India’s equalisation levy on Google and Facebook

June 1, 2016

Facebook, Google and other transitional online firms are now liable to pay an equalisation levy for all the digital services they provide in India. Will it solve the tax inconsistency related to the e-commerce or aggravate the complexity for mid-scale enterprises in India? Althou...

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Patanjali

Patanjali

May 2, 2016

Les produits alimentaires et de bien-être de Patanjali, l’empire patronné par le « gourou » indien du yoga et de l’ayurveda Baba Ramdev, connaissent un énorme succès en Inde, avec des milliers de points de vente, mais aussi à l’étranger, notamment en Europe ou au Mo...

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