media india group articles
Peeping into the history of India’s architecture and culture
February 18, 2018
From Harappan sites to Buddhist relics, and colonial cantonments to martyr memorials, India is a treasure trove of cultural attractions. Thus, offering enriching peep into the country’s past as well as its present, Sahapedia & YES Culture lead pan-India heritage walks to discov...
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Building brand awareness on social media
February 16, 2018
Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...
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Doordarshan India may soon broadcast in 100 countries
February 14, 2018
With intentions to outreach the mammoth of Indian diaspora and put across India's outlook on various domestic and global affairs, the Indian ministry of Information and Broadcasting, is contemplating expansion of Doordarshan's (Government of India’s official broadcaster) 24-hou...
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Jagatpur Lodge by Annapurna, Nepal
February 12, 2018
On the outskirts of the Chitwan National Park in Nepal, the Jagatpur Lodge by Annapurna is a quiet escape from the busy city life. Set by the Rapti river, the lodge nestles in more than eight acres of jungle grassland and blends the excitement of staying in the jungle with all th...
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The rise of storytelling on social media
February 9, 2018
Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.
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In vogue: familiarising with eco-friendly cosmetics
February 6, 2018
Natural cosmetics are the new shift in the fashion world with the safety and detox they offer for the skin. Here is a know how on how to tell apart organic, mineral, and mock natural products.
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The art of addressing consumer criticism on social media
February 5, 2018
Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.
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Is India clean on its city rankings yet?
January 30, 2018
Newly launched protocol for star rating of garbage-free Indian cities by Swachh Bharat Mission-Urban has stimulated both urban bodies and citizens to work towards cleaner cities. However, it remains to be assessed if India is equipped with a systematic ranking system for cleanlin...
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Stories of the past that haunt the present
January 29, 2018
India is a land of stories and superstitions that have resulted in discovery of its own share of spooky sites over the years. According to beliefs of a few people, while some are a result of unnatural deaths, others take on the identity of a place.
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Optimising websites to increase conversion rates
January 29, 2018
Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.
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BIAL marches towards in-house waste management mechanism
January 23, 2018
The Kempegowda International Airport (KIA) in Bengaluru is taking steady steps towards minimising its carbon footprint. The airport is working to install an in-house waste management facility, which once commissioned, will convert waste into sustainable energy.
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Archaeological Survey of India to restrict entry inside the Taj Mahal
January 21, 2018
With increased tourist flow in India leading to the destruction of heritage sites, the Archaeological Survey of India (ASI), which is responsible for conservation and preservation of cultural monuments in the country, is set to restrict entry inside the Taj Mahal at 40,000 visito...
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