media India group digital articles
Customise your Instagram stories with these apps
June 11, 2018
As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.
Read MoreEssentials to combating cyber threats
April 26, 2018
With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.
Read MoreBuilding brand awareness on social media
February 16, 2018
Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...
Read MoreThe art of addressing consumer criticism on social media
February 5, 2018
Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.
Read MoreOptimising websites to increase conversion rates
January 29, 2018
Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.
Read MoreIntegrating artificial intelligence into businesses
January 21, 2018
With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.
Read MoreThe importance of organic followers
January 5, 2018
While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!
Read MoreHow social media bots are influencing our everyday life
December 22, 2017
Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.
Read MoreInfluencer marketing at its best
November 22, 2017
As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.
Read MoreThe SEO mania
October 31, 2017
Search Engine Optimisation (SEO) is significant yet complex, with the constantly shifting algorithms and updates. Here are some of the latest SEO trends to maximise rankings and opportunities.
Read MoreBlog design trends 2017
September 11, 2017
Besides a good narrative, bloggers are now bringing appropriate designs into focus to visually attract traffic to their platform. Playing with the right design and hues can make a website look appealing and is important to the success of website homepages.
Read MoreWhy businesses are switching to Instagram marketing
September 5, 2017
As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.
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