media India group digital articles

Customise your Instagram stories with these apps

Customise your Instagram stories with these apps

June 11, 2018

As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.

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Essentials to combating cyber threats

Essentials to combating cyber threats

April 26, 2018

With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.

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Building brand awareness on social media

Building brand awareness on social media

February 16, 2018

Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...

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The art of addressing consumer criticism on social media

The art of addressing consumer criticism on social media

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

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Optimising websites to increase conversion rates

Optimising websites to increase conversion rates

January 29, 2018

Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesses

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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The importance of organic followers

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

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How social media bots are influencing our everyday life

How social media bots are influencing our everyday life

December 22, 2017

Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.

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Influencer marketing at its best

Influencer marketing at its best

November 22, 2017

As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.

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The SEO mania

The SEO mania

October 31, 2017

Search Engine Optimisation (SEO) is significant yet complex, with the constantly shifting algorithms and updates. Here are some of the latest SEO trends to maximise rankings and opportunities.

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Blog design trends 2017

Blog design trends 2017

September 11, 2017

Besides a good narrative, bloggers are now bringing appropriate designs into focus to visually attract traffic to their platform. Playing with the right design and hues can make a website look appealing and is important to the success of website homepages.

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Why businesses are switching to Instagram marketing

Why businesses are switching to Instagram marketing

September 5, 2017

As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.

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