media india group technology articles
The art of addressing consumer criticism on social media
February 5, 2018
Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.
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How social media bots are influencing our everyday life
December 22, 2017
Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.
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Influencer marketing at its best
November 22, 2017
As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.
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Blog design trends 2017
September 11, 2017
Besides a good narrative, bloggers are now bringing appropriate designs into focus to visually attract traffic to their platform. Playing with the right design and hues can make a website look appealing and is important to the success of website homepages.
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Why businesses are switching to Instagram marketing
September 5, 2017
As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.
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Mobile video editing platforms for marketers
August 23, 2017
With ever-changing preferences of audiences on social platforms, social media marketing and promotions via videos and GIFs are in full swing, progressively taking over pictures and written content.
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Five easy ways to keep social media accounts secure
July 20, 2017
As social media profiles are increasingly becoming a major part for businesses for promotions, advertisements and engaging customers as well as clients, it is essential for companies and individuals to prepare for the rising security hazards across various social media platforms....
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Growing population of Internet users in India
June 15, 2017
According to a recent report released by the American multinational Cisco Systems, Internet users in India are expected to grow two fold by 2021 - from 373 million users in 2016 to 829 million, which forms approximately 59 pc of the Indian population.
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Free tools to track and improve SEO performance
June 11, 2017
Improving SEO is pre-eminent to pull traffic to your website, which can turn into potential leads and customers. Here is a collection of free online tools, which make use of marketing analytics to enhance SEO levels.
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Colour dispositions for brands
May 31, 2017
Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the...
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Facebook and Airtel launch ‘Express Wi-Fi’ in India
May 10, 2017
After tasting criticism for disregarding the principle of net neutrality by introducing ‘Free Basics’ programme in 2015, Facebook recently came up with 'Express Wi-Fi' services in India, offering Internet facilities through public hotspots in rural areas, which is a follow up...
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Social media hacks for businesses
May 2, 2017
It is indispensable for businesses to keep themselves regularly engaged with their audience via the wide sphere of social media network thus making them more visible. Here are some time saving and effective hacks to help businesses dominate the world wide web.
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