Myntra

The boom of fashion e-commerce in India

The boom of fashion e-commerce in India

September 22, 2021

In the last decade, e-commerce has transformed the business landscape worldwide, recently driven by the almost complete shift to online shopping during the Covid-19 pandemic. Although many fashion retailers, even strong, established brands such as Zara, have experienced a fall in...

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Eco-friendly jeans may be the future of sustainable living

Eco-friendly jeans may be the future of sustainable living

December 15, 2018

Denim jeans – whether ripped, straight, flared, vintage or raw – is one of the most adorned garment, but little does anyone know that from its fibre to wardrobe life, the good ol' jeans has a considerable ecological footprint.

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