storytelling

Revisiting Indian folklores

Revisiting Indian folklores

August 7, 2020

Unable to compete with various digital platforms telling stories, traditional folktales are confined to ‘grandparents narrating stories to their grandchildren’ in present time. Though translated into various languages and adapted in numerous films, these folk tales are losing...

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Recounting feminist tales in Bollywood through horror

Recounting feminist tales in Bollywood through horror

July 22, 2020

Supernatural and horror stories in Indian cinema are the new genre of feminist stories. Female ghosts aren’t there to just haunt people, but also portray patriarchy, social norms and subjugation of women.

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A bibliophile’s dream

A bibliophile’s dream

January 12, 2018

Despite the infiltration of e-books and kindles in the market, book fairs in India are celebrated with fanfare. The 26th edition of the New Delhi World Book Fair is on in full force in the national capital, New Delhi, at Pragati Maidan (exhibition hall). The book fair started on ...

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Use the new Instagram feature to its best

Use the new Instagram feature to its best

March 3, 2017

This new Instagram feature is about reaching out to more people, telling your story better and brand building. You can bend it to cater to your needs and ideas. Here is some inspiration.

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Tales of Urdu

Tales of Urdu

February 14, 2017

It’s the story of an Indian language that evolved with the waves of culture and time, and the storytelling forms that never fail to garner applause and love. Urdu, as we all know it, is richer than we think it is.

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