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Digital ad spendings in India grows exponentially

Digital ad spendings in India grows exponentially

March 16, 2017

While digital advertising is witnessing a global explosion, Google, along with Facebook, is predicted to take their duopoly over digital ad revenue in 2017 to an incredible 15.9 pc rise from the last year figures. India is television friendly, but mobile ads are gaining prominenc...

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Power of videos and GIFs on social media

Power of videos and GIFs on social media

March 10, 2017

At a time when social media marketing and promotions are on a full swing, videos and GIFs are increasingly taking over mere pictures and written content thus catering to the ever-changing social media preferences of the diverse audiences.

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Social media marketing essentials for a startup

Social media marketing essentials for a startup

February 20, 2017

Among many hundreds of startups in the world, it is necessary to make sure that one isn’t lost in the crowd. And, as social media allows easy entry and minimal cost of operations, what better than using plenty of social media platforms to create and share content or to particip...

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The power of images, videos and illustrations

The power of images, videos and illustrations

January 16, 2017

With the increase in various platforms that focus on the significance of visual content, played up by the changes that occurred across social media including Facebook, Snapchat, Instagram and Twitter, pictures and videos have emerged as powerful tools for corporates looking at co...

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Differently-abled employees in India

Differently-abled employees in India

October 15, 2016

Though many organisations in India are ignorant about the inclusion and rehabilitation of disable persons, various others are recognising the need to tap the differently-abled population; despite the challenges.

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