Union Minister of Tourism and Culture, Dr Mahesh Sharma had endorsed PM Narendra Modi’s persona for the role, saying he is the ‘best face’ to promote the Incredible India campaign. He has asserted that the country has witnessed a jump in the tourists’ inflow from the countries the Prime Minister has visited.
Indian Prime Minister Narendra Modi is all set to become the new face of the ‘Incredible India’ campaign which is aimed at attracting foreign travellers.
According to a senior ministry official, video footages of Modi during the last two-and-a-half years where he has talked about tourism in India and abroad will be used for the campaign. The ministry is also planning to use two types of footages – for radio and audio release – of different durations where PM Modi had talked about the uniqueness and diversity of the various places in the country.
As the Indian tourism season starts by November-end due to favourable weather and also the Christmas holidays and New Year celebrations, the campaign will be released in the next 40-45 days. At present, the ministry is working on selecting the videos and selecting the agency which will carry out the task of running the campaign, added the official.
“The perception about India has changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period. So, who else could be a better face for Indian tourism than our Prime Minister,” Sharma said.
A senior ministry official informed that the tourist inflow from countries like the US, Germany, Fiji, Brazil, Australia, the UK, Canada and Myanmar, among others, has witnessed a significant jump after PM Modi’s visit to these nations.
Earlier names of megastar Amitabh Bachchan and actress Priyanka Chopra were doing rounds for the campaign aimed at promoting India as a favourite tourist destination abroad after actor Aamir Khan’s dismissal as the campaign’s brand ambassador.