South Africa Tourism organised a 4 cities roadshow in India with about 100 professionals to present the new “Wow South Africa campaign”. The country is already one of the preferred destination for Indian tourists in Africa. Last year saw a 27% rowth in arrivals that clocked at 81,429 by the end of the third quarter.
Overall spends from India crossed an astounding ZAR 1,100,000,000 by the end of the third quarter and average spend per leisure traveller was placed at INR 590,000 (approx. ZAR 150,000) indicating that destination South Africa attracts a variety of pocket-sizes.
“We want to sustain this growth and also attract return travellers. Going forward, we are going to focus on increasing the geographical scope of the market – our biggest sources are Mumbai and Delhi, followed by Bangalore and Chennai,” said Hanneli Slabber, country manager, Tourism – India.
The fact that Indian travellers are delving deeper, exploring wider and also making second and third visits to the destination works conveniently in line with South Africa’s recently launched a campaign – wow in every moment – that has kicked off earlier this year. “Indian travellers are becoming very aware of their personal tastes and often even within a family or group of friends who travel together, there are multiple preferences. This campaign showcases our ability to surpass the expectations of every segment and every type of traveller. It also entices repeat visitors by reminding them that there is so much more to see, feel, taste and experience in South Africa.” Slabber added.