Digital News

Google Earth to take students on a virtual voyage

Google Earth to take students on a virtual voyage

July 4, 2017

Innovative and more interactive, the new Google Earth interface is set to revolutionise education in the world, however, is India ready to take handle the extra baggage of map security?

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Five Google Chrome extensions for social media marketers

Five Google Chrome extensions for social media mar...

July 1, 2017

No matter if you operate business applications, websites or automation programs, there is no room for those minor glitches while marketing brands and posts, amidst all efforts to create a strong social presence on the web. Here are some extensions on Google Chrome that may prove ...

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Facebook’s media consumption trends report

Facebook’s media consumption trends report

June 27, 2017

The new Facebook research report called Shifts for 2020 predicts a future that will drive communication and points out the imperative trend shifts.

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Must-have apps for travellers

Must-have apps for travellers

June 23, 2017

In this digitised world, travelling is made easier, more convenient and effective with the help of mobile applications that come free of cost.

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How will GST impact the digital marketplace in India?

How will GST impact the digital marketplace in Ind...

June 15, 2017

India is second biggest online marketplace after China and the new Goods and Services Tax (GST) is assumed to bring positive changes; however, ambiguity still remains.

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Growing population of Internet users in India

Growing population of Internet users in India

June 15, 2017

According to a recent report released by the American multinational Cisco Systems, Internet users in India are expected to grow two fold by 2021 - from 373 million users in 2016 to 829 million, which forms approximately 59 pc of the Indian population.

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Free tools to track and improve SEO performance

Free tools to track and improve SEO performance

June 11, 2017

Improving SEO is pre-eminent to pull traffic to your website, which can turn into potential leads and customers. Here is a collection of free online tools, which make use of marketing analytics to enhance SEO levels.

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Increasing Digitisation in India

Increasing Digitisation in India

June 1, 2017

While the Indian government has been taking various steps to make India a digitally driven economy with some evident positive results, is it really ready to handle all existing micro challenges and penetrate digitisation into India’s remotest areas and roots? “I was both ...

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Colour dispositions for brands

Colour dispositions for brands

May 31, 2017

Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the...

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Facebook and Airtel launch ‘Express Wi-Fi’ in India

Facebook and Airtel launch ‘Express Wi-Fi’ in ...

May 10, 2017

After tasting criticism for disregarding the principle of net neutrality by introducing ‘Free Basics’ programme in 2015, Facebook recently came up with 'Express Wi-Fi' services in India, offering Internet facilities through public hotspots in rural areas, which is a follow up...

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