Digital News
Social media consumer laws beg careful investigati...
March 20, 2017
Social media once again comes under the spotlight as issues pertaining to consumer laws are often seen violated; the European Union allows a month to fix the while India still figuring out cyber laws that best fits the country.
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Digital ad spendings in India grows exponentially
March 16, 2017
While digital advertising is witnessing a global explosion, Google, along with Facebook, is predicted to take their duopoly over digital ad revenue in 2017 to an incredible 15.9 pc rise from the last year figures. India is television friendly, but mobile ads are gaining prominenc...
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Power of videos and GIFs on social media
March 10, 2017
At a time when social media marketing and promotions are on a full swing, videos and GIFs are increasingly taking over mere pictures and written content thus catering to the ever-changing social media preferences of the diverse audiences.
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Digitalisation of India’s travel and hospitality...
March 7, 2017
While the digital revolution engulfs functioning of all major sectors, travel & hospitality has been early starters in the world; India is gaining the momentum fast!
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Use the new Instagram feature to its best
March 3, 2017
This new Instagram feature is about reaching out to more people, telling your story better and brand building. You can bend it to cater to your needs and ideas. Here is some inspiration.
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The advent of Hotstar, Amazon Prime and Netflix
March 1, 2017
Digital money has the potential of revolutionising celluloid in India. With the advent of big players such as Netflix, Amazon and Hotstar, the trend of digital watching can open new frontiers in the long run.
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E-mail marketing mode: On
February 27, 2017
No matter if you are a start-up or a growing brand, well-thought e-mails are a touch and go to the success of your marketing campaign. And amidst so many alike fishes in the pond, only the one of its kind will stand out and capture the attention of the viewers.
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Digital payments industry in India to be worth USD...
February 24, 2017
The digital payments industry in India is set to reach USD 500 billion by 2020, with over 50 pc of internet users in the country using digital modes of transaction.
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Social media marketing essentials for a startup
February 20, 2017
Among many hundreds of startups in the world, it is necessary to make sure that one isn’t lost in the crowd. And, as social media allows easy entry and minimal cost of operations, what better than using plenty of social media platforms to create and share content or to particip...
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India’s largest IT park to get digital substatio...
February 18, 2017
India’s largest information technology park ‘Technopark’ in Thiruvananthapuram, Kerala, will soon get an 110 kilo-Volt digital substation to ensure unrestricted power supply to the companies operating out of its campus.
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