Social media marketing strategies are becoming more interactive with an increasing consumer-centric approach
Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.
In the past year, global digital trends have witnessed crucial changes with a significant increase in smart phones and Internet users. As social media dominate the digital marketing industry with various innovations, businesses and marketers reinvent their campaigns to keep up with the changing trends.
Here are some of the most imperative trend shifts that will drive businesses on the digital front this year.
Visual content: short/ live videos, storytelling
Short and live forms of videos have taken over social media platforms today, owing to their features, which are more focused, quick and shareable. This is the reason why short videos, in particular, quickly swept over all social platforms and became the main focus for many marketers. Moreover, according to Cisco Systems, an American multinational technology company, by 2019 video traffic will represent around 80-90 pc of the global consumer internet traffic and nearly a million minutes of video will be shared every second.
Thus, with billions of worldwide social media users, businesses are increasingly producing entertaining content to win their hearts, as well as making it interesting for them to communicate.
Still in the league: Word-of-mouth
Both macro and micro influencers hit their peak during the end of 2017 and the trend is predicted to further soar this year. With much better return on investment, and more engaged and focused audience, marketers continue to get savvy with influencer marketing.
One of the reasons for the success of this type of promoting is word-of-mouth, which is effective most of the times, as most influencers promote these products without the audience noticing that the products are being marketed.
Can you spot the difference – chatbots or humans?
Though chatbots on Internet lack the ‘human touch’, which is not an attractive feature for the modern consumer-centric marketing world, they have proven to be efficient problem-solvers. These bots can prove to be helpful when used appropriately with a real chat following the initial interaction with a robot. As many customers are not able to tell the difference if they had a conversation with a bot or a human, and also owing to cost saving, chatbots are here to stay!
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