After the first half of 2017, digital trends have seen crucial changes with an increase of 2.7 pc in mobile Internet users globally.

A recent forecast by PwC states that from 2017 to 2021, the media revenue for entertainment and global advertisement revenue will grow by 4.2 pc worldwide on an average – a very close figure to the global Gross Domestic Product (GDP) forecast.

Here are some of the most imperative trend shifts that will drive businesses on the digital front.

Identify the con ads

While the digital space is getting more intricate, having the awareness to identify fraud becomes imperative. In a baseline study undertaken by ANA and White Ops it was revealed that there was a 10 pc reduction in cases of bot fraud in late 2017. However, this is not a battle won but a forecast of more challenges in the form of fake ads coming up in the future. Try and keep a close eye.

Is your business ready for image recognition?

This is the year when voice-recognition went mainstream with Alexa and Siri running the connected home (witness Apple’s recent announcement of the HomePod), it’s also the start of a new trend to leverage the mobile phone’s camera and combine image recognition with all kinds of artificial intelligence, thanks to the release of Google Lens.

Major industry players are integrating real-time data, location, and object recognition to create new forms of marketing. Tweaking your digital business to have a more enhanced Audio-Visual (AV) experience will definitely add value to your company.

Is your business LIVE?

Live-streaming content is the trend nowadays. Almost every brand presenting their products on the digital arena have launched or expanded live video content via the various social media platforms, such as Facebook Live, Instagram Stories, Snapchat, Periscope and even YouTube Live.

This is more about the consumer behaviour and catering to their demands will definitely take your business forward.

Virtual Reality (VR)

According to a PwC forecast, the Virtual Reality gaming and video industry is slated to grow by USD 2 billion in 2017. Thus, absorbing the initial rush, VR capability of a company will also be considered in due course.

Thus, incorporating these trends will play a crucial role in the growth of any business in the digital space. Are you ready to cater to the shifts and address the demands the new world is making? Get in touch with Asiacom to help us innovate for you. Get in touch with Asiacom to help us innovate for you…