WebEngage, an Indian specialist in the promising age of Marketing Automation

Multi-channel online engagement platform with clients revamps product line up

Digital News


News - Biz@India

October 20, 2016

/ By / Kolkata

How marketing automation might be the next big thing for online enterprises?

How marketing automation might be the next big thing for online enterprises?

As online engagement is increasingly playing a key role in the current paradigm of web-based enterprises, a seamless multi-channel communication platform has become very crucial.

In India, managing online clients is completely different than the traditional offline client handling. The country, being one of the fastest adapters to internet and hand-held devices, is now a haven for a number of start-ups and online businesses. Personalising online engagement with users/clients over various mediums such as mobile phones, social media and email, and that too in a systematic and organised manner, remains a challenge for many aspiring and promising online companies.

Advent of WebEngage

Headquartered in Mumbai, the financial capital of India, WebEngage is an innovative web-communication and engagement solution provider, catering to the demands of the present e-business. Since its inception in 2011, the company has worked with some of the largest brands such as MakeMyTrip, Yatra.com, ClearTrip, eBay, Lynda, Sendgrid, Snapdeal, and has gathered quite a substantial fame in what they are proficient at.

Pushing innovation further, WebEngage has recently launched an upgraded version of its product that can help an organisation build, manage and access an enriched database of user profiles. The multi-channel engagement options such as web messages, in-app messages, push notifications, emails and text messages promises to provide a holistic engagement feature. Stepping ahead of its competitors, WebEngage provides a common window for business administrators to view and comprehend the cross-platform behaviour of their users and thus, make necessary shifts responding to the demand more effectively.

Marketing automation is one of the most key drivers of online businesses in the recent times. Integrated with more than 32,000 websites and apps across regions such as the US, the UK, EMEA and Europe apart from India, WebEngage is also instrumental in processing big data. To cite an example, the recent Infograph by WebEngage reveals the weekend getaway patterns of the residents of metropolitan cities. The Infograph consists of the top cities in India and gives a clear idea about the preferences and the reasons for a weekend getaway. Facts such as personal cars are preferred in Mumbai, Pune and Bengaluru while taxis and online cabs are the choice of Kolkata make consumer studies easier. The infographic details the trend of weekend travelling in various age groups how they add an indigenous property to the city they dwell. Consequently, the interestingly described and very informative in nature adds value to the service WebEngage promises to outrival by all means.

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