WTE Miami 2025 attracts surge in exhibitors

Over 30 African exhibitors to focus on emerging destinations

World Travel Expo (WTE) Miami 2025 is set to return to the Miami Beach Convention Centre on September 17–18 with a significant rise in global participation.

Travel Exhibition Miami (WTE Miami) has announced that it is all set to feature an impressive line-up of international and exhibitors from the United States who have already confirmed their participation.

The event slated for September 17-18, at the Miami Beach Convention Centre, will feature exhibitors including American Airlines, Iberia, ProColombia and regional tourism boards from Brazil, Mexico, the Dominican Republic and Jamaica amongst others.

“WTE Miami 2025 has seen a 25 pc increase in confirmed exhibitors by this time compared to the same period last year. Larger pavilions and multi-sector representation are evident, particularly from LATAM, the United States, Africa and Europe,” says Javier Pérez Palencia, Director, WTE Miami.

“Participating in WTE Miami 2025 offers exhibitors a valuable opportunity to connect with a highly targetted and high-quality audience of industry professionals from the United States. With over 3,000 qualified buyers expected to attend this year’s edition, the event provides a powerful platform for expanding your business network, showcasing your products or services, and establishing meaningful partnerships. It is an ideal setting to position your brand at the forefront of the global travel and tourism industry,” he adds.

In a statement, the organisers say that Spain’s flagship carrier, Iberia, is also returning to WTE Miami as a Premium Sponsor and official sponsor of the Hosted Buyer Cocktail.

“Iberia’s overall experience was outstanding. From the very beginning, we were presented with a wide range of opportunities and options, allowing us to choose the best way to represent our company while staying true not only to our brand guidelines but also to our goals. Our experience at WTE Miami 2024 was so positive that returning felt like a natural choice. The event offered great visibility, meaningful connections, and real business opportunities,” says Adriana Ron Pedrique, Portfolio Manager USA and Canada, Iberia.

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The statement adds that Africa will be particularly well represented at WTE Miami 2025, with over 30 exhibitors from the region having already confirmed their participation including Visit Burundi, the country’s Tourism Promotion and Development Agency.

“The event provided us with excellent exposure, valuable networking opportunities, and an ideal platform to promote Burundi as an emerging tourism destination. We gained valuable insights and access to North American, Caribbean and Latin American markets, which are important emerging targets for Burundi’s tourism strategy. We established partnerships for future tour operations, cultural exchange programmes and initiated discussions with potential investors interested in Burundi’s eco-tourism and hospitality sectors. We were also approached by several international media outlets and influencers interested in covering Burundi as a unique and undiscovered travel destination,” says Niyonzima Bernice, Marketing and Brand Director, Visit Burundi.

According to the statement, other returning exhibitors include Dominican Republic Tourism Board in Miami and Gray Dawes | Express Travel, a full-service travel management company serving clients throughout the United States and Latin America.

“Dominican Republic Tourism Board in Miami had an amazing experience during the past WTE 2024, we connected with potential business partners in the tourism industry, it was a great event, definitely we will comeback in 2025 to generate more tourism to the beautiful Dominican Republic!  Congrats to the organisers, professional networking at the top level!” says Wendy Justo, Director, Dominican Republic Tourism Board.

“WTE Miami has quickly become a must-attend event for any agency seeking real, productive engagement with global tourism stakeholders. At the 2024 edition, we built high-quality connections with destination representatives and suppliers that directly benefited our clients in both Latin America and the United States. It is a business-oriented show, efficiently organised and one of the best platforms to discover new products and create lasting partnerships,” Olga Ramudo, Senior Vice President for Florida and Latin America, Gray Dawes | Express Travel.

The American Society of Travel Advisors (ASTA), global advocate for travel advisors with over 17,000 members across the United States and internationally, is also returning for WTE Miami 2025, adds the statement.

“WTE Miami stands out as an event that truly understands the value of the travel advisor community. For our members, it offered a dynamic platform to connect directly with destinations and tourism providers from across the globe. The 2024 edition exceeded expectations, with fruitful meetings, fresh product discovery, and genuine opportunities for long-term collaboration. Events like WTE are essential to helping travel advisors stay ahead in a competitive and ever-evolving market,” says Kelly Bergin, American Society of Travel Advisors.