Mahakumbh sparks surge in local service searches: JustDial
139 pc rise in searches for temples and ghats
Searches for temples and ghats witnessed a surge during Mahakumbh (MIG Photos)
JustDial, an Indian local search engine, has unveiled data highlighting the profound impact of the Mahakumbh on local services and infrastructure.
Searches for temples and ghats witnessed a surge during Mahakumbh (MIG Photos)
JustDial, an Indian local search engine, has released data revealing the enormous impact of thie ongoing Mahakumbh at Allahabad, also known as Prayagraj, on local services and infrastructure.
The data, covering both pre-event preparation and the first month of the festival, reveals unprecedented shifts in consumer behaviour and service demands.
In a statement, JustDial says that in the lead-up to the Mahakumbh, which began on January 13, search patterns showed extraordinary growth from December 2024 to January 2025. Most notably, searches became 89-fold for puja item dealers, while sweet shops and pandits searches became 35-fold and 31-fold, respectively, indicating intensive preparation for the spiritual gathering.
The data also highlights that searches for temples, petrol pumps and ghats witnessed a surge of 139 pc, 133 pc, and 118 pc respectively during January 22 to January 31 in comparison to January 14 to January 21.
The statement adds that the hospitality and travel sector has demonstrated remarkable growth throughout the event. Initial searches for Hotels, dharamshalas and tourist guide services searches became fivefold from December to January.
As the Mahakumbh progressed, the demand continued to rise, with travel agents seeing a 110 pc increase in the latter part of January, while Mahakumbh Mela Tents searches grew by 87 pc and hotels by 86 pc.
According to the data, ambulance services searches quadrupled in the pre-event period, while searches for ATMs, car rentals, and chemists doubled.
