Mahakumbh in India fuels surge in spiritual tourism: Atlys

Overseas travellers lead the trend

Tourism

January 23, 2025

/ By / New Delhi

Mahakumbh in India fuels surge in spiritual tourism: Atlys

Millennials taking spritual holidays in huge numbers (Photo: Maha Kumbh Mela 2025)

Atlys, an online visa processing company, says there has been a 21.4 pc surge in spiritual tourism in India, driven by the ongoing Mahakumbh at Allahabad and other spiritual festivals. Thus, positioning India as a center of rich spiritual heritage

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As one of the world’s largest gatherings, the Mahakumbh, which occurs once every 12 years, is currently underway at Allahabad, also known as Prayagraj, Atlys, a visa processing company, says it has witnessed a 21.4 pc surge in spiritual tourism.

In a press statement, Atlys says that the increase is driven by the Mahakumbh and other spiritual festivals held in India, positioning the country as a center of rich spiritual heritage and a diverse cultural tapestry.

Atlys says that the increase in visa applications is primarily fuelled by overseas travellers, mainly from countries like the United States and the United Kingdom.

It adds that 48 pc of all spiritual travel visa applications are connected to prominent events and pilgrimages such as the Mahakumbh, which is expected to attract over 42 million visitors. The statement adds that the spiritual travel is now being embraced by a younger and more diverse demographic.

Atlys says that millennials are now visiting spiritual places in significant numbers, especially women, who now make up 66 pc of the young demographic.

Further, Atlys has also reported a 35 pc increase in group inbound travel applications, indicating a growing preference for communal spiritual experiences. The sacred trinity of Varanasi, Rishikesh and Haridwar continues to dominate as the top spiritual destinations for both Indian and international travellers.

Mohak Nahta

India’s spiritual legacy has always captured global attention, but we are now seeing an embrace of these sacred journeys by travellers seeking both adventure and self-discovery. The Mahakumbh and similar festivals are no longer just for traditional pilgrims; they’re appealing to a broader audience looking for meaningful experiences,” says Mohak Nahta, Founder and CEO, Atlys.

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