From clothing and jewellery to decor, everything is intricately crafted for an Indian wedding, especially for the Indian bride. The needs are no more just the essentials, and the lavish indulgences are paving a wider way for an ever booming industry.
The extravaganza of Indian weddings possibly makes them one of the most opulent of nuptial ceremonies anywhere; and of course the fancy show comes with some good business. The wedding industry in India is huge with ample opportunities for wedding planners, designers, bakers, caterers, decor managers, makeup artists, florists and other professionals, who contribute to the USD 50 billion worth market. The trends are shifting from simple to fancy and also high-tech, bringing more business with them. To cater to the demands, wedding exhibitions take place all over the nation and have become the go-to event for wedding planning and purchasing as opposed to shopping malls. We visit Runway Bridal 2017, one such wedding exhibition, and discover the latest trends in bridal wear and other related services.