MakeMyTrip launches OneCircle, a global rewards programme with over 13,300 accommodation properties
In a move to make every stay more rewarding for travellers while helping accommodation partners drive repeat business, Online Travel Agency MakeMyTrip has launched OneCircle, a loyalty programme bringing that enables travellers gain up to 10 pc of money spent for booking accommodation in reward points for future bookings.
In a press statement, MakeMyTrip says that the global rewards programme brings together 13,376 accommodation properties, including hotels and alternate accommodations, across 1,002 cities worldwide on a single platform.
MakeMyTrip says that as of June 30, the programme covers 12,330 accommodation properties across 868 cities in India, alongside 1,046 properties across 39 countries covering 134 international destinations popular with Indian outbound travellers. Participating properties have been selected based on consumer ratings, on-ground assessments by MakeMyTrip’s supply team, and their willingness to join the programme.
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The company says that OneCircle includes a wide mix of hotels, homestays and villas across luxury, premium and budget segments, giving travellers greater choice across different travel preferences and budgets. Travellers will earn a minimum of 10 pc of their accommodation spend back as reward points on every booking, which can be redeemed on their next stay anywhere within the OneCircle network.
According to the statement, the programme is heavily focussed on India’s fast-growing non-metro travel market, with three out of every four participating properties located in Tier II and Tier III cities. Gurugram, Bengaluru and Jaipur have the highest number of participating properties among cities, while Maharashtra, Rajasthan and Kerala lead by state footprint. The network spans metros, business hubs, beaches, hill stations, spiritual destinations and offbeat locations across every price segment.
Rajesh Magow
“OneCircle is built on a simple idea: every trip should be more rewarding for the traveller, and every accommodation partner should have a way to turn that into lasting business. For travellers, that means earning real value on every stay at home or abroad. For our partners, it opens a new channel of demand and a way to build relationships with returning travellers,” says Rajesh Magow, Executive Director & Group CEO, MakeMyTrip.
