An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
No one would want to stay on a website page that takes long to load, doesn’t provide much relevant information, is aesthetically unpleasing or difficult to navigate through. Here are some tips to make a website experience user-friendly.
First things first
Design is probably the first thing people notice when they visit a website. A good website layout leaves lasting impression on the user, on the contrary, most people stop engaging if the layout is not impressive. A minimalist design approach can help improve conversion rates – just limit design and content to only vital elements. Structure the site logically so that it supports navigation pattern. That brings us to…
Offering an easy practical experience
A well structured website does half of the work. If web pages are set up in the right proportion with an easy to read language and font size and style, then navigating through them automatically becomes easy.
Further, a website must be responsive on every device including desktops, tablets, laptops, or mobile phones to make the experience uniform for all platforms.
More searches are now conducted on smart-phones as compared to desktops, laptops or tablets. It is thus important for websites to be user responsive so that more people are able to convert, when and where they want.
Another important feature is the website loading time. People quit a page if the images they want to look at, or the website in general take too much time to load.
Connecting is key
It is a task to make sure that the website is clutter-free and give it some white space along with putting all the important elements on the same page so that when visitors look for something, they don’t have to struggle. For instance, a search box or a chat window.
Providing a platform for visitors to connect with you is important for a complete user-friendly experience.
Besides a chat window, contact information must always be precise and clear, with enough details and options of contacting, which includes telephone numbers, e-mail addresses and links to social media accounts.