‘Incredible India by IndiGo’ takes flight in partnership with the Ministry of Tourism
The Ministry of Tourism of the Union government has entered into a strategic partnership with IndiGo, India’s largest airline, to launch a global initiative to boost inbound travel to India, with its signature campaign, Incredible India by IndiGo.
In a press statement, IndiGo says that the initiative, which comes days after a similar partnership with Air India, aims to drive international tourism into India by showcasing the country’s diversity, heritage, natural beauty and distinctive travel experiences to travellers around the world.
The statement adds that with a network connecting more than 95 domestic and over 40 international destinations, supported by 13 codeshare partnerships, IndiGo offers seamless connectivity from over 95 global destinations to more than 95 cities across India. As the airline completes 20 years of connecting people and places, the initiative seeks to inspire global travellers to discover India’s rich culture and diverse experiences while also highlighting the innovation, entrepreneurship and technology shaping modern India.
As part of the launch, IndiGo has unveiled a special film showcasing the spirit, diverse experiences and breathtaking landscapes of India to welcome travellers from across the globe.
Also Read: Air India partners with Tourism Ministry to promote inbound travel
Under the partnership, IndiGo and the Ministry of Tourism will jointly develop destination-focused content and promotional assets and publicise them across online and offline platforms to promote tourism to India. The initiative will also leverage IndiGo’s in-flight and digital customer touchpoints to encourage more travellers to explore India and support the continued growth of inbound tourism.
The campaign will be rolled out across key cities and tourism destinations globally, including IndiGo’s international network, through destination-led campaigns spanning multiple customer engagement platforms, says the statement.
Neetan Chopra
“At IndiGo, we believe India’s story extends far beyond its rich cultural heritage and iconic destinations. Through ‘Incredible India by IndiGo’, we are proud to partner with the Ministry of Tourism to showcase a country that seamlessly blends tradition with innovation, and history with progress. As India continues to emerge as a global centre for entrepreneurship, technology, and creativity, this initiative will offer travellers a deeper understanding of the ideas, talent, and opportunities driving the nation’s growth. Together, we aim to inspire travellers around the world to discover not only India’s remarkable legacy, but also its boundless potential,” says Neetan Chopra, Chief Digital and Information Officer, IndiGo.
