Promoting the cultural side of India

Eying on both local and global tourists

B2B Travel News

October 6, 2017

/ By / Kolkata

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Civilians in Kolkata organised a heritage walk to promote tourism

Civilians in Kolkata organised a heritage walk to promote tourism

In order to promote domestic tourism among all kinds of tourists, Indian ministry of tourism now turns to the heritage sites of the country.

The Ministry of Tourism has initiated a tourism fest called Paryatan Parv across the country. This came after Prime Minister Narendra Modi’s emphasis on promotion of the Indian tourism on his radio show Mann ki Baat. The fest is scheduled to be held from October 5- 25. This 21-day-event is an attempt to showcase Indian tourism and its cultural heritage at its best.

The ministry of tourism has collaborated with central and state governments to launch this mega event to promote Indian tourism.

“The programme is being organised with the objective of drawing focus on the benefits of tourism, showcasing the cultural diversity of the country and reinforcing the principle of ‘Tourism for All’.”

Debjit Dutta, chapter chairman at Indian Association of Tour Operators (IATO) said, “Such initiatives are very beneficial for domestic tourism. It is the first step toward positioning a destination as a product. There are two aspects of tourism; local and global and so the government needs to take steps to promote both the aspects of tourism.”

The event was inaugurated at the Humayun’s Tomb in New Delhi by Dr Mahesh Sharma, Union Minister of State for Tourism and Culture in the presence of Union Minister of Tourism, Alphons Knnathanam. The inauguration was followed by a cultural programme and many activities showcasing the diversity of  Indian destinations.

What lies ahead?

The event has several activities in store for the participants, such as tourism related quizzes, photography competitions and much more. A special television campaign is also being planned for the promotion of tourism industry in the states such as Jammu and Kashmir and the North Eastern states.

Another project called ‘Adopt a Heritage’ will be launched by the Ministry of Tourism at several significant heritage sites. To attract the overseas tourist, the Ministry of External Affairs will be conducting Indian Missions overseas, an outreach programme to encourage visitors to India, with a special focus on Person of Indian Origin (PIOs) who have never visited the country.

In addition, the mega event will be seeing an active participation from various industries, organisations and locals. The event will include crafts bazaar, food court showcasing local cuisines, handicrafts & handlooms from all the states of the country.

Karamvir Sherawat, a doctor from New Delhi took part in the cycle rally from India Gate to Qutub Minar, he said, “It was very well organised and conducted. I hope there are more such events conducted in the coming future.”



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