Digital News

Social media platforms thrive to increase credibility

Social media platforms thrive to increase credibil...

August 10, 2018

In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.

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Does your website offer a user-friendly experience?

Does your website offer a user-friendly experience...

August 4, 2018

An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.

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In-built analytics & tools in social media apps

In-built analytics & tools in social media ap...

July 26, 2018

There are various tools and mechanisms to evaluate follower behavioural patterns and build successful social media campaigns. However, many networking platforms have integral features to analyse account performance and much more.

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The muddle of data collection, protection and analysing

The muddle of data collection, protection and anal...

July 20, 2018

Undoubtedly, the digital space today is driven by data quality and quantity. With this comes the challenge of protecting it and turning it into facts and insights. Here is how to make it productive and easy to store and secure.

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What is your social media ROI?

What is your social media ROI?

July 13, 2018

Though social media may be the new route for businesses to attract customers, generating desired results on these platforms is not a cakewalk. Since networking sites are filled with numerous ways for visitor conversion, here are some ways to effectively gauge if your strategies a...

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Video streaming platforms for Vloggers

Video streaming platforms for Vloggers

July 6, 2018

If you are into video blogging, not only YouTube but also look beyond to upload your videos. Here are some video-sharing platforms to improve visibility that allow you to broadcast, monetise and analyse video content.

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The rise of AI in Indian healthcare industry

The rise of AI in Indian healthcare industry

June 27, 2018

Artificial intelligence, an "invisible hand" in the healthcare sector in India.

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Google’s free WiFi project caters to 400 train stations in India

Google’s free WiFi project caters to 400 train s...

June 13, 2018

The project covered 100 of the busiest railway stations across India within the first year of its launch, thus enabling 15,000 people to experience the internet for the first time every day. Each station has a capacity of 1GB and the internet connection slows down after 30 minute...

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Customise your Instagram stories with these apps

Customise your Instagram stories with these apps

June 11, 2018

As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.

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Indian messaging apps fail to replace WhatsApp

Indian messaging apps fail to replace WhatsApp

June 5, 2018

WhatsApp, which is the most commonly used messaging application was released in the year 2009. It was acquired by Facebook in 2014 for USD 19 billion, and is globally accessed. In India, there are about 200 million active users and they prefer not to switch to any other applicati...

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