Digital News

The rise of storytelling on social media

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

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The art of addressing consumer criticism on social media

The art of addressing consumer criticism on social...

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

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Public Data, Private Interest

Public Data, Private Interest

January 31, 2018

At the cusp of a data revolution, India is witnessing a tectonic shift in technology, as it transforms many aspects of lives and ways of thinking. While there is little doubt that big data is the new cash cow, the main question is whether India is geared up to protect privacy and...

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Optimising websites to increase conversion rates

Optimising websites to increase conversion rates

January 29, 2018

Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesse...

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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Basic guide to optimising blogs for SEO

Basic guide to optimising blogs for SEO

January 12, 2018

With writing, photography and video blogging turning into separate legit professions, improving search engine performance for these blog posts is critical to generate organic traffic.

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The importance of organic followers

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

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Holiday campaigns to watch out for

Holiday campaigns to watch out for

December 29, 2017

With the Christmas and New Year cheer around the world, brands come up with innovative engagements every year to express their key business values and to increase sales.

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How social media bots are influencing our everyday life

How social media bots are influencing our everyday...

December 22, 2017

Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.

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Ways to save your business from cyber criminals

Ways to save your business from cyber criminals

November 30, 2017

As easy as it gets to conduct businesses and related transactions online, the risks are also multiplied with cyber crimes manifesting on an alarming rate.

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