Digital News

Lesser known Gmail know-how and shortcuts

Lesser known Gmail know-how and shortcuts

May 24, 2018

One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.

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Brands enter kids’ ‘cartoon’ spaces to market

Brands enter kids’ ‘cartoon’ spaces to marke...

May 19, 2018

The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.

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Advertising trends that will take over in 2018

Advertising trends that will take over in 2018

May 11, 2018

With the ever-evolving technologies that are influencing consumer behaviour, there are new methods and mediums to experiment. Here are some emerging advertising trends, which will make it easier and interesting to reach your target audience.

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The rise of social commerce

The rise of social commerce

May 6, 2018

Social media has changed the way people interact. From royalty-free music to paid partnerships that are becoming an important part of social networking sites, these platforms are now tying up with brands to offer smooth shopping experience on social media.

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Essentials to combating cyber threats

Essentials to combating cyber threats

April 26, 2018

With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.

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Why are businesses branding around CSR initiatives

Why are businesses branding around CSR initiatives

April 17, 2018

While some argue that Corporate Social Responsibilities (CSR) should not be intertwined with public relations, sharing such initiatives with customers can improve brand image as well as add more people on the bandwagon to contribute to the cause.

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Warming up to vertical video format

Warming up to vertical video format

March 23, 2018

Popular mobile apps are changing the way certain content is being produced online, progressing the way people create and consume content.

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Enhancing music experience on social media

Enhancing music experience on social media

March 15, 2018

Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.

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Digital marketing trends in 2018

Digital marketing trends in 2018

February 23, 2018

Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.

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Building brand awareness on social media

Building brand awareness on social media

February 16, 2018

Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...

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