Digital News

Digital marketing trends in 2018

Digital marketing trends in 2018

February 23, 2018

Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.

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Building brand awareness on social media

Building brand awareness on social media

February 16, 2018

Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...

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The rise of storytelling on social media

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

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The art of addressing consumer criticism on social media

The art of addressing consumer criticism on social...

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

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Public Data, Private Interest

Public Data, Private Interest

January 31, 2018

At the cusp of a data revolution, India is witnessing a tectonic shift in technology, as it transforms many aspects of lives and ways of thinking. While there is little doubt that big data is the new cash cow, the main question is whether India is geared up to protect privacy and...

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Optimising websites to increase conversion rates

Optimising websites to increase conversion rates

January 29, 2018

Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesse...

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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Basic guide to optimising blogs for SEO

Basic guide to optimising blogs for SEO

January 12, 2018

With writing, photography and video blogging turning into separate legit professions, improving search engine performance for these blog posts is critical to generate organic traffic.

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The importance of organic followers

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

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Holiday campaigns to watch out for

Holiday campaigns to watch out for

December 29, 2017

With the Christmas and New Year cheer around the world, brands come up with innovative engagements every year to express their key business values and to increase sales.

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