Digital News
Customise your Instagram stories with these apps
June 11, 2018
As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.
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Indian messaging apps fail to replace WhatsApp
June 5, 2018
WhatsApp, which is the most commonly used messaging application was released in the year 2009. It was acquired by Facebook in 2014 for USD 19 billion, and is globally accessed. In India, there are about 200 million active users and they prefer not to switch to any other applicati...
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Lesser known Gmail know-how and shortcuts
May 24, 2018
One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.
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Brands enter kids’ ‘cartoon’ spaces to marke...
May 19, 2018
The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.
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Advertising trends that will take over in 2018
May 11, 2018
With the ever-evolving technologies that are influencing consumer behaviour, there are new methods and mediums to experiment. Here are some emerging advertising trends, which will make it easier and interesting to reach your target audience.
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The rise of social commerce
May 6, 2018
Social media has changed the way people interact. From royalty-free music to paid partnerships that are becoming an important part of social networking sites, these platforms are now tying up with brands to offer smooth shopping experience on social media.
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Essentials to combating cyber threats
April 26, 2018
With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.
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Why are businesses branding around CSR initiatives
April 17, 2018
While some argue that Corporate Social Responsibilities (CSR) should not be intertwined with public relations, sharing such initiatives with customers can improve brand image as well as add more people on the bandwagon to contribute to the cause.
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Warming up to vertical video format
March 23, 2018
Popular mobile apps are changing the way certain content is being produced online, progressing the way people create and consume content.
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Enhancing music experience on social media
March 15, 2018
Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.
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