Hotel Sheetal Regency joins the Mor Stays portfolio under a new partnership with Indeva Hotels & Resorts
Strengthening its presence in India’s fast-growing spiritual tourism segment, Indeva Hotels & Resorts, an Indian hospitality firm, has signed Hotel Sheetal Regency in Mathura under its midscale brand, the Mor Stays. Located near Shri Krishna Janmabhoomi, the property will be rebranded as Hotel Sheetal Regency-the Mor Stays-Krishna Janmabhoomi, Mathura, reinforcing the company’s expansion across key pilgrimage destinations.
In a press statement, the hospitality firm says that a well-established name in Mathura’s hospitality sector, Hotel Sheetal Regency has been serving visitors for over 25 years and is one of the city’s first classified hotels.

Indeva Hotels & Resorts has signed Hotel Sheetal Regency in Mathura under its midscale brand, the Mor Stays
The statements says that as part of the partnership, the property will undergo a phased brand integration, introducing the Mor Stays signature service standards, modern operating systems, enhanced experiences and hospitality practices, while preserving the legacy and warmth that have made the hotel a trusted destination for generations.
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Barun Gupta
“The signing marks another milestone in strengthening the company’s presence across India’s high-potential spiritual tourism destinations. Mathura welcomes millions of devotees and travellers every year and that the Mor Stays aims to offer guests comfortable, value-driven stays supported by exceptional service, operational excellence and authentic local experiences. India’s spiritual tourism sector is witnessing unprecedented growth, driven by rising domestic travel, infrastructure development and increasing demand for professionally managed hospitality offerings. The addition of the property will enable The Mor Stays to cater to the growing influx of visitors to Mathura while contributing to the city’s tourism ecosystem and local economic development,” says Barun Gupta, Chief Operating Officer, Indeva Hotels & Resorts.
“We are delighted to partner with the Mor Stays, the hospitality brand of Indeva Hotels & Resorts. This collaboration marks the beginning of an exciting new chapter for Hotel Sheetal Regency. By combining our legacy of warm hospitality with Indeva’s proven operational expertise and strong brand standards, we are confident of delivering an elevated guest experience while further strengthening our position as one of the preferred hospitality destinations near Shri Krishna Janmabhoomi. We look forward to welcoming guests with enhanced services, modern amenities and the same heartfelt hospitality that has always been our hallmark,” says Amit Jain, Chairman, Hotel Sheetal Regency.

Vineet Gopal
“The addition of Hotel Sheetal Regency to the Mor Stays portfolio reflects our continued commitment to expanding through strategic management partnerships and asset collaborations. We remain focused on building a portfolio of quality hotels that deliver consistent service standards, operational excellence and memorable guest experiences across business, leisure and religious tourism markets. This signing further strengthens our presence in one of India’s most important pilgrimage destinations and reinforces our long-term growth strategy,” says Vineet Gopal, Head- Corporate Relations & Asset Management, Indeva Hotels & Resorts.