Demonetisation triggers cashless travel carnivals in India

MakeMyTrip rolls out a three day travel sale

News - India & You

Tourism

December 7, 2016

/ By / Kolkata



Is India ready for a Cashless tourism space?

Is India ready for a Cashless tourism space?

Impinged by the demonetisation, India’s travel and tourism industry is trying to inject innovation in terms of alluring consumers and turning cashless into a suitable marketing proposition.

Very recently, the state-run tourism body of the Goa government has issued its ambition to make its tourism industry totally cashless. There were backlashes as well as hopeful anecdotes that balance the story of survival in this immensely competitive and suddenly non-liquid market. Consequently, the strategy to catalyse shift from offline to online and keeping the recent development (demonetization) in consideration, MakeMyTrip, a leading travel booking company in India, launched a special cashless travel sale, ‘The Cashless Travel Carnival’.

Starting from today, December 6, 2016 and running till Thursday, December 8, 2016, the sale focuses on the upcoming high travel season and promises jaw-dropping offers and attractive discounts across flights, hotels and holiday packages across platforms – desktop, mobile app and m-site. Moreover, aiming to provide the widest range of travel options at best prices, MakeMyTrip has partnered with Axis Bank and Citibank as exclusive banking partners.

Rajesh Magow, Co-Founder and CEO-India of MakeMyTrip said, “As a company, we have been focused on driving customers to shift from offline to online for their travel bookings. In line with the recent demonetization drive, we have designed this three-day long event to help customers realize the benefits and convenience associated with making bookings online.” Commenting on the launch of the sale, Rajesh added, “We are thankful to all our partners joining us in rolling out this mega travel carnival. With over 27.5 million downloads till date, our app is the most widely used travel app in India and we are strongly focused on strengthening our mobile technology and have been constantly enhancing our systems to offer a seamless booking experience to our customers. We look forward to a positive response and constructive feedback from our customers.”

Online travel is the future

The extensive proliferation of internet in India and the growth of its middle class users have augmented the space of online travel over the last decade. Internet is now the most crucial tool that helps in travel decision and thus, it remains the most important platform for travel enterprises.

Whether private or government, the underpenetrated and fragmented nature of online accommodation segment in the country, especially hotels where online penetration currently stands at around 14 pc, the future of travel industry is definitely going to see a challenging war of ideas. The Cashless Travel Carnival of MakeMyTrip offering lucrative deals on online bookings panning a wide range of hotel properties across the country is definitely a novel example of what the future of online travel space has in store.

Partnering with the top-notch accommodation facilities, airlines and car rental remain another imperative aspect of augmenting the pool of loyal consumers in the near future. The Cashless Travel Carnival has been built on strong partnership alliances with renowned brands such as Taj Hotels Resorts and Palaces, Amazing Thailand, Air France, KLM, Malaysia Airlines, Qatar Airways, Turkish Air, Ginger Hotels, Bookmyshow, Ola etc.

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