TAAI launches DMC Connect to strengthen industry engagement

Marks 75 years with initiative focussed on industry collaboration

India’s largest tourism association, Travel Agents Association of India (TAAI), has launched TAAI DMC Connect, a platform to strengthen industry engagement.

Aiming to enhance collaboration between Destination Management Companies (DMCs) in India and those worldwide, India’s largest tourism association the Travel Agents Association of India (TAAI) has launched a platform, TAAI DMC.

In a press statement, TAAI says that this initiative aims to provide an opportunity for DMCs to stay connected with the Indian tourism industry and promote their products and services.

It adds that as part of its website revamps, TAAI aims to support members in building professional relationships that can benefit travellers.

Accoding to the statement, the platform will allow participating DMCs to engage with its membership, share marketing promotions, and receive invitations to major events.

It adds that DMCs will have opportunities to conduct presentations at TAAI’s 20 regional and chapter offices, through which visibility will be provided through TAAI’s new website and the upcoming TAAI certified DMC programme.

Additionally, TAAI states that the initiative aims to enable international DMCs and tourism boards to expand their reach among outbound tour operators in India.

It says that by listing DMC members on the tourism portal of TAAI’s website, it aims to facilitate direct engagement with industry professionals.

TAAI further states that its certification will support brand recognition for participating DMCs. It also adds that the association will assist with the industry’s relationship-building and offer membership options for both national and international DMCs.

According to TAAI, members will receive additional benefits, which include promotional opportunities in TAAI’s magazine and access to exclusive discounts.