More than 25,000 travel trade and general visitors attended the Travel and Tourism Fair (TTF) four-city road show series that was organised in India in September 2016.
Travel and Tourism Fair (TTF), India’s largest travel trade show network since 1989, recently organised the TTF West Series 2016 in the Indian cities ofAhmedabad and Surat in Gujarat and Mumbai and Pune in Maharashtra.
The tourism fair provides an annual marketing platform and an opportunity to network with the travel trade in all major Indian cities.
The Ahmedabad edition from September 2-4 at the Gujarat University Exhibition Hall was a houseful show with more than 545 exhibitors and over 10,000 visitors. The series was designed to cater to the tourism industry in the region at a strategically important time before the festive season of Diwali in India.
TTF Ahmedabad received an overwhelming response with the number of exhibitors growing by 30 pc over last year and an equally strong growth in the number of visitors.
Following the edition in Ahmedabad, TTF Surat too was a sell-out from September 9–11 with a gathering of 194 exhibitors and over 9,000 visitors.
After the two back-to-back successful editions in Gujarat, TTF then moved to Maharashtra, first in Mumbai and then ending with Pune. The Mumbai show at Nehru Centre from September 16–18 hosted 247 exhibitors doing business for three days with over 5,000 visitors.
TTF Pune was organised at Messe Global, the city’s newest exhibition venue at the popular Seasons Mall, Hadapsar, from September 23-25. A total of 130 exhibitors networked with approximately 4,000 visitors during the three days of the show bringing the TTF West Series to a successful end.
“TTF is one of the most successful tourism promotion platforms bringing together all stakeholders of India Tourism under one roof to realise the true potential of domestic tourism,” said GanpatsinhVasava, Tourism Minister, Gujarat, during the event.
A total of 29 States and Union Territories (UTs) and 16 countries showcased their destinations and tourism products during TTF West Series.
The States and UTs included Andaman and Nicobar, Andhra Pradesh, Assam, Bihar, Chhattisgarh, Dadra and Nagar Haveli, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Lakshadweep, Madhya Pradesh, Maharashtra, Manipur, Odisha, Puducherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand and West Bengal.
The countries included Bangladesh, Bhutan, Finland, Greece, Hong Kong, India, Korea, Macao, Malaysia, Maldives, Nepal, New Zealand, Singapore, Thailand, Turkey and the UAE,looking for a piece of the booming western India outbound market.
“Western India in general and Gujarat and Maharashtra in particular are the most important travel markets of India. It has a strong Diwali and winter travel season that the TTF caters to very effectively. TTF Ahmedabad and TTF Mumbai surpassed our expectation by growing 30 pc over the last year,” said Sanjiv Agarwal, Chairman and CEO, Fairfest Media Ltd (organiser of TTF).
Fairfest Media Limited is a member of Pacific Asia Travel Association (PATA) and Travel Agents Association of India (TAAI).