UP Tourism signs MOUs to boost rural tourism

The MOUs focus on addressing infrastructure gaps developing tourism infrastructure and promoting homestays in selected villages

In a significant move for promoting tourism across Uttar Pradesh, the state tourism board has signed multiple Memorandums of Understanding. According to a press statement issued by UP Tourism, the MoUs were signed at the UP Tourism Directorate in Lucknow to enhance rural tourism and livelihoods.

According to the statement, the MOUs focus on addressing infrastructure gaps, developing tourism infrastructure and promoting homestays in selected villages.

Jaiveer Singh

It adds that UP Tourism aims to transform the state’s tourism landscape through strategic partnerships, enhancing infrastructure and boosting local economies via rural tourism. This initiative targets 229 villages for development, empowering communities with skill training and promoting their cultural heritage.

The statement adds that the first MOU was signed between the Directorate of Tourism, Uttar Pradesh, represented by Mukesh Kumar Meshram and the State Rural Livelihood Mission (UPSRLM), represented by Mission Director Deepa Ranjan. The second MOU was signed between UPSRLM and the Manyawar Kanshiram Institute of Tourism Management, Department of Tourism, Uttar Pradesh.

Mukesh Kumar Meshram

“These MOUs are a proof of our commitment for elevating the entire tourism ecosystem of Uttar Pradesh. By encouraging rural tourism, we are not only boosting the local economies but also providing rural populations with various means of livelihood and employment,” says Jaiveer Singh, Minister of Tourism and Culture, Uttar Pradesh.

“Our collaboration with UPSRLM and Manyawar Kanshiram Institute is a significant stride towards sustainable tourism and community empowerment. This initiative will enhance facilities and infrastructure, offering tourists an authentic experience of rustic village life,” says Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture, Uttar Pradesh.

Deepa Ranjan

“This partnership will empower rural communities by integrating them into the tourism value chain. It will create new opportunities for economic growth and sustainable development in the villages,” says Deepa Ranjan, Mission Director, UPSRLM.

Eesha Priya

“We are focused on developing a comprehensive tourism strategy that benefits all stakeholders. The synergy between tourism development and rural livelihood enhancement is crucial for the holistic growth of our state,” says Eesha Priya, Special Secretary, Tourism.