Oyo adds 700 new company service hotels in a year
Oyo's company-serviced hotel network now spans 124 cities across India
Hospitality booking platform Oyo has added 700 company serviced hotels to its portfolio since September 2023, recording a 250 pc growth within a year of its launch.
These ‘company service hotels’ are properties managed by Oyo, under its mid premium and upper budget brands such as Townhouse and Collection O, catering to both business and leisure tourists.
In a press statement, Oyo attributes its rapid growth, which exceeded the initial target of 200 company serviced hotels, to positive feedback from both customers and hotel owners. The company also highlighted that its network now spans 124 cities across India, with the southern India leading the expansion, boasting over 200 company-serviced hotels.
Following the South, the North, Central, East and West regions have also contributed significantly to the growth. Among the top cities, Bangalore, Hyderabad, Kolkata, Jaipur and Chennai have emerged as the leading hubs for company-serviced hotels.
Oyo also noted an increase in its presence in pilgrimage destinations such as Varanasi, Haridwar, and Puri, along with popular leisure spots like Goa, Kochi, Mysore, and Jaipur.
Varun Jain
The statement adds that a team of dedicated business managers and effective use of channel partner network enabled the hospitality technology company to quickly scale up company-serviced hotel segment. It adds that a data-driven approach led it to identify key areas for growth, including cities with rising business travel needs, and allocate resources accordingly.
“This initiative has driven substantial improvements in key metrics, including occupancy rates and customer experience, leading to a rise in repeat bookings. Additionally, positive customer feedback has surged, with 95% of guest reviews expressing satisfaction with their stay at these properties. They frequently mention seamless booking experience, modern amenities, and attentive staff as key differentiators” says Varun Jain, Chief Operating Officer, Oyo India.
