Interview with K Mehboob Ali Khan, secretary, Ladakh Tourism

For over two years, since international travel was banned, the union territory of Ladakh had turned its focus on domestic tourists. Now, as foreign tourists begin to trickle back in, Ladakh is once again focusing on its key market — Europe. In an interview with Media India Group, K Mehboob Ali Khan, secretary of Ladakh Tourism says he is targetting European visitors to discover Ladakh’s unique propositions in adventure as well as sustainable tourism.