Kerala Tourism

Roadshow in Paris

Tourism

March 31, 2016

/ By and /

The Indian southern state of Kerala has organized its annual roadshow in Paris ​last​ March. A dozen of professionals from the state ​came​ to present the new tourism activities available. In the span of a few years, the state has been able to position itself as one of the best destination for French tourists in India thanks to its backwaters, ayurvedic treatments and ecotourism ​spot​s. Kerala tourism is also one of the rare Indian state to follow a strict branding and marketing strategy to promote the destination and set itself as a pioneer and example for other Indian states.

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