Arachika Kapoor
Arachika Kapoor
The art of addressing consumer criticism on social media
February 5, 2018
Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.
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Is India clean on its city rankings yet?
January 30, 2018
Newly launched protocol for star rating of garbage-free Indian cities by Swachh Bharat Mission-Urban has stimulated both urban bodies and citizens to work towards cleaner cities. However, it remains to be assessed if India is equipped with a systematic ranking system for cleanlin...
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Stories of the past that haunt the present
January 29, 2018
India is a land of stories and superstitions that have resulted in discovery of its own share of spooky sites over the years. According to beliefs of a few people, while some are a result of unnatural deaths, others take on the identity of a place.
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Optimising websites to increase conversion rates
January 29, 2018
Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.
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BIAL marches towards in-house waste management mechanism
January 23, 2018
The Kempegowda International Airport (KIA) in Bengaluru is taking steady steps towards minimising its carbon footprint. The airport is working to install an in-house waste management facility, which once commissioned, will convert waste into sustainable energy.
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Giethoorn Village
January 22, 2018
It is not by chance that the Giethoorn Village in central Netherlands came to be known as the ‘Venice of the North’ as there is nary a road to be found in this small town, instead, over four miles of water channel runs through this settlement.
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Archaeological Survey of India to restrict entry inside the Taj Mahal
January 21, 2018
With increased tourist flow in India leading to the destruction of heritage sites, the Archaeological Survey of India (ASI), which is responsible for conservation and preservation of cultural monuments in the country, is set to restrict entry inside the Taj Mahal at 40,000 visito...
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Integrating artificial intelligence into businesses
January 21, 2018
With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.
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The traditional Bhelaghars of Assam
January 21, 2018
Whether it’s an elaborate celebration or a respectful honouring of traditions – for the Assamese, their calendar is loaded with reasons to celebrate. One such festival to welcome the end of harvest season is Magh Bihu, which witness people in Assam evoke social messages hidde...
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