The preferences of modern Indian travellers

It's raining holidays during monsoon

B2B Travel News

August 11, 2017

/ By / New Delhi



rain-clouds-in-goa

A recent survey showed how monsoon was a preferred season for travelling and highlighted other practices and desires of Indian travellers.

The annual monsoon survey conducted by online travel portal Yatra.com has some interesting finds to share. It talks about the preferred season, transport mode, the changing styles of travels, and what’s hampering luxury.

The survey reveals that nearly 81 pc of its respondents were planning to travel during monsoon. It also showed that 69 pc people chose to travel by air over travelling by road. The findings also revealed how luxury travel has been impacted post Goods and Services Tax (GST). While 48 pc respondents shared that they  were willing to spend more than INR 50,000 per person on travels, 56 pc shared that their luxuries had to be set aside post the new tax scheme in India.

Another significant finding of the monsoon survey indicated the number of days an Indian traveller wanted for their holiday and at what cost, also indicating how monsoon had become a popular travel season. The survey revealed that 43.5 pc respondents are willing to spend INR 2,500 to INR 5,000 on accommodation per night. A majority of 47.2 pc of the respondents are looking to travel for one to four days and 45.9 pc of the people are planning their vacation for almost 15 days. The survey also showed that 37 pc travellers had pre-booked their flight tickets, about three to four months in advance, making use of airline flash sales. All stats put together and the fact that monsoon was the period when 76 pc of respondents were looking for a holiday, the survey indicated what dominated travel preferences and what governed them.

The survey stated that  Goa and Munnar were top destinations, and that the states in North-East are the  emerging ones. It was also found that 43 pc Indians look forward to a relaxing holiday, and wish to avoid any hustle-bustle. The simplification in process was found out to be the reason for air transport being the top preference. Further, 80 pc of travellers chose to go cashless and use plastic money instead.

“Individuals, these days, are taking more frequent vacations to unwind from their daily routine. It is very encouraging to see that once what was labelled as an off season is now becoming a popular travel period especially due to the upcoming long weekends. We have also seen an increased demand for newer destinations this monsoon with places like Kerala and Andaman and Nicobar Islands making it to our top five domestic destinations. While luxury travel has experienced a hit due to GST, we expect things to be back to normal soon,” Sharat Dhall, COO (B2C), Yatra.com, commented on the findings.

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