Travel trends surfacing this winter

Young Indians forming majority travellers

B2B Travel News

January 9, 2018

/ By / New Delhi



manali

Not just the Indian travellers are exploring off-beat international destinations like Helsinki, and Florence, they are also choosing to stay at premium hotels instead of mid-range hotels for their domestic and foreign travels.

As per the recent data shared by MakeMy Trip, a leading online travel company, more young Indians are travelling this winter season, with a majority of the travellers being below 35 years of age.

The data also revealed that during the holiday season of 2017, more travellers from the older groups, and more male than female made travel bookings.

“On an average Indians are taking five-day trips for the domestic travel and six-day trips for their international travel,” the company shared. It also observed that domestic travellers headed to beaches and deserts for their holidays.

The company also noticed the various booking patterns of the travellers and shared that mobile was preferred for making the travel arrangements with 59 pc of the overall transactions being done through the hand-held devices, whereas only 41 pc bookings were done via desktops.

While there was a 60 pc increase in the international travel, domestic travel saw a 37 pc increase.  “As compared to last year, we have seen a rise of around 39 pc in the numbers of Indians travelling during  Christmas and new year season,” Mohit Gupta, COO, MakeMy Trip shares with Media India Group.

“There has been a 3.7X increase in the total spend of customers travelling to international destinations as compared to domestic destinations,” shows the data shared by the online travel portal. It also reveals that 26 pc of travellers are now choosing to stay at premium hotels instead of the mid-range.

Top domestic destinations this winter are Goa followed by Udaipur, Jaisalmer, and Manali. Thailand, Singapore, and Dubai are top international ones followed by Malaysia and London. Among the international destinations, more people are also travelling to long-haul destinations like the U.S, Canada, Turkey, and the Netherlands. Off-beat destinations like Helsinki and Florence are also emerging.

“Looking at travellers who have booked holiday packages with MakeMyTrip for this season – Singapore, Thailand, Bali and Mauritius have emerged as the most popular choices while Vietnam, Russia, Croatia, Scandinavia are some of the new destinations that are highly coveted by holiday-goers,” concludes Gupta.

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