San Francisco predicts to see positive growth in visitor volume and spending in 2017.
The San Francisco Travel Association is forecasting a total of 25.6 million visitors to the city for 2017, up 1.8 pc over 25.2 million in 2016. Total spending by visitors is projected to reach USD 9.22 billion, up 2.7 pc over USD 8.98 billion in 2016.
“Our latest forecasts are positive overall but we have to keep in mind that there are some challenges ahead,” said San Francisco Travel President and CEO Joe D’Alessandro. “In each situation, we have developed strategies to address the challenges on which we can have an impact but some issues are still developing and we don’t know the extent that they will affect tourism in San Francisco.”
“For example, two-thirds of our convention centre will be closed for expansion construction from April to September. Though we are working with the hotels and other venues to book self-contained meetings, we are still forecasting a decrease in some meetings-related spending for the year,” D’Alessandro added.
International visitors are expected to account for 53.1 pc of all visitors spending and 61.2 pc of all overnight visitors spending in 2017. They are projected to spend USD 4.9 billion, up two pc over USD 4.8 billion in 2016.
San Francisco Travel expects to welcome 2.9 million international visitors, an increase of 0.3 pc over 2016. International visitors should comprise 27.5 pc of all overnight visitors and 11.3 pc of visitors in total.
It is expected that the fastest growing overseas markets for 2017 will be China (9.58pc), India (6.93 pc) and South Korea (6.76 pc).
The largest overseas market will continue to be China with 526,090 visitors projected which will be a 9.58 pc increase over 2016. The second largest overseas market, the United Kingdom, is forecasted to send 341,770 visitors. Visitation from Germany, the third largest overseas market, should remain relatively the same as the previous year with 264,340 visitors in 2017.
Overnight visitor spending is forecasted to represent 86.8 pc of all visitors spending. Overnight visitors should comprise 41.1 pc of the total, or 10.5 million people, and are projected to spend USD 8 billion. This is an increase of 2.6 pc over USD 7.8 billion in 2016.