Swarovski Crystal Worlds announces India as host theme for Summer Festival
India Outbound
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The two month long inaugural Summer Festival at Swarovski Crystal Worlds in Austria will be transformed into a colorful Indian fair (mela) to keep in line with the host’s theme of India. The aim is to offer multi-sensory experiences, based on different themes and cultures.
The Swarovski Crystal Worlds’ new Summer Festival will be celebrated from July 1 to August 31, 2017. The festival will witness a host of artists and designers who will come together to conceive concepts that will reflect on the vintage charm, aroma, sound and colors of the Indian subcontinent.
Indian designer Manish Arora stated, “I am particularly delighted that the first Summer Festival is dedicated to my homeland. For me, it feels like an extension of my own life – like bringing my Indian ‘family’ together with my Austrian ‘family’.”
The Summer Festival promises that, “For two months, the festival will transform the whole of Swarovski Crystal Worlds into an enchanting sea of color and form. At every step, the ‘traveller’ will find something new to delight their senses and will get in touch with Indian personalities, including Manish Arora, whose credo “life is beautiful” has already inspired the design of the highly regarded installations and display windows at the Swarovski Kristallwelten Stores.”
Thus, the festival program includes a variety of performances and culinary experiences with a chance to soak in the culture of the host theme country with all the senses. The month of August during the debut Summer Festival will also witness the garden of the Giant transforming into an outdoor cinema space for the revellers, with focus on science fiction and fantasy cinema. The Festival also promises other outdoor attractions throughout the entire expanse of the garden. The Swarovski Crystal Worlds organising committee has also planned a program called ‘Vitality in the Giant’ for the visitors. The aim is to offer them yoga classes guided by professional instructors to boost inner balance.
Food lovers will also be treated to a special range of aromatic, spicy dishes made just for the festival, by celebrated Indian chef Shamsul Wahid.
Other Indian elements such as display of art objects with an Indian connection, performances by Indian dance group ‘The Yellow Stripe Dance Company’ and inclusion of art activities along with Indian board games have been added as part of the ongoing festival.
It’s all about PINK right now @swarovski ‘s Kristallwelten pic.twitter.com/JfQamiGeIq
— Christina (@cityseacountry) July 2, 2017
