ITB India 2025 opens in Mumbai showcasing global travel
Over 400 exhibitors, 600 buyers, 8,000 visitors to boost experience travel
ITB India 2025, a B2B travel fair, began in Mumbai with over 400 exhibitors and 8,000 trade visitors. The event highlights curated travel, featuring partner states and a comprehensive industry conference.
ITB India 2025, a leading B2B travel trade show organised by Messe Berlin, officially opened today in Mumbai, marking its third in-person edition as a premier B2B trade show and conference for the travel industry.
In a press statement, the organisers say that under the theme The Business of Experience: Curated Travel for Targetted Growth, the event brings together a global gathering of over 400 exhibitors, 600 high-caliber buyers and expects upwards of 8,000 trade visitors from sectors including MICE, leisure, corporate and travel technology.
The statement adds that the three-day event is co-located with MICE Show India and Travel Tech India, focussing on the rising demand for experience-driven travel with emphasis on wellness, culture, cinematic storytelling and adventure tourism.
The organisers say that Madhya Pradesh, Chhattisgarh and Andhra Pradesh have been named the Official Partner States of ITB India 2025, showcasing their diverse landscapes and rich cultural heritage.
It adds that these states are positioned as prime destinations offering authentic and immersive travel experiences beyond the usual tourist trails.
According to the statement, the exhibition features wide international participation across the entire tourism value chain. Key exhibitors include national tourism organizations, top MICE companies, online travel agencies, hospitality brands, travel tech providers and travel agents. Notable exhibitors such as Wonderful Indonesia, Visit Northern Finland, Ministry of Heritage and Tourism Oman, and several others underline the event’s global scope and comprehensive market reach.
The organisers say that running alongside the trade show is the ITB India Conference 2025, featuring more than 40 sessions across four curated tracks, Knowledge Theatre, MICE & Corporate, Travel Tech and Experiential Travel. Industry leaders will discuss India’s growing outbound travel market, innovations in MICE and corporate travel, the transformative role of AI and analytics in travel tech, and the shift towards experiential and purpose-driven travel.
“ITB India 2025 demonstrates the vitality of the Indian and South Asian travel markets, serving as an essential platform for global engagement and collaboration. This year’s edition places a strong emphasis on experience-led travel while fostering fresh opportunities for dialogue, innovation and partnerships across MICE, Corporate, Leisure and Travel Technology. We are delighted to welcome our Official Partner States, Madhya Pradesh, Chhattisgarh and Andhra Pradesh, whose participation brings India’s diversity and cultural depth to the forefront, further cementing ITB India’s position as a gateway to the future of travel,” says Darren Seah, Executive Director, Messe Berlin Asia Pacific and organiser of ITB India, MICE Show India and Travel Tech India.








