Television host Rannvijay Singha enters tourism with Madcap Luxe Travel Experiences

Singha, partners aim to blend motorsports, heritage and luxury lifestyle

Television host Rannvijay Singha has entered tourism sector with the creation of Madcap Luxe Travel Experiences in collaboration with Arvind Balan and Rohit Jha to blend motorsports with heritage and luxury.

Indian film actor and television host Rannvijay Singha, along with two others Arvind Balan and Rohit Jha, has co-founded Madcap Luxe Travel Experiences, a brand to blend and reshape motorsports, heritage, luxury lifestyle and storytelling.

In a press statement, the founders say that a collection of self-driven expeditions, the brand is the country’s first cultural powerhouse and is built on two verticals Madcap Luxe Travel Experiences and Madcap Lifestyle and Adventure IPs.

“Madcap Luxe is not about itineraries, it is about emotion engineered. It is for those who live boldly, seek authenticity, and want to drive their own legend,” says Singha.

“Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations,” says Jha.

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The statement adds that the brand is Madcap’s second vertical which introduces BlackOut 40, India’s first 40-hour, non-stop, stay-in biker festival, set in the dunes of Rajasthan.

BlackOut 40 celebrates the country’s biking culture and highlights the state’s heritage and craftsmanship.

“We are creating formats that go beyond festivals, these are cultural movements. BlackOut 40 brings together adventure, art and heritage – a celebration of India’s roots and modern identity,” says Balan.

According to the statement, Madcap Luxe aims to lead a global experiential revolution combining adrenaline, culture and cinematic storytelling.

“This is India’s moment. We are not following global formats anymore; we are creating them,” adds Balan.

Madcap Luxe has also introduced two verticals, Curate Your Own offering personalised luxury journeys and Rare Experiences, which grants access to the world’s most desired travels ranging from F1 drives at Monaza to skydiving in Spain and desert glamping in Arabia.