Arachika Kapoor, Author at Media India Group

Virtual reality and 360 degree videos

March 25, 2017

Though not a recently developed concept, 360 degree video marketing is now growing as a winsome tool that is getting hold of internet marketing by allowing viewers to have the control of what they see

Short films growing in stature in India

March 23, 2017

Increasing accessibility and affordability of new media has escalated the production of short films and documentaries. Filmmakers from around the globe use the medium as an effective tool to express, experiment and learn.

For the love of everything French

March 23, 2017

Alliance Française de Delhi (AFD) saw thousands of francophone come together on the International Francophonie Day to celebrate the French language and the Francophone culture in its diverse forms

Indian-Americans protest against prejudice-driven crimes

March 22, 2017

Indian-Americans in the US recently organised a peaceful awareness protest in front of the White House, pushing towards President Donald Trump’s intrusion in the increasing hate crimes motivated by both xenophobia and Islamophobia that have been particularly affecting Hindus an...

International Day of Happiness

March 20, 2017

How difficult is it to be happy; despite the snags in our lives? A deep-seated shift in attitudes is underway all over the world and people are now recognising that 'progress' should be about increasing human happiness and wellbeing, not just growing the economy.

Five hidden treasures of India

March 18, 2017

As kids, we came across plenty of treasure hunt stories like 'Aladdin', 'Sinbad the sailor', 'Masquerade' and 'Over Sea', to name a few, and wondered how good it would be if all of it came true. Well, what if treasures are not restricted to just story books?

‘Baahubali 2 – The Conclusion’ trailer out

March 16, 2017

Here is the return of the blockbuster! Looking to repeat the success of 'Baahubali - The Beginning' (2015), the trailer of its second and final episode, 'Baahubali - The Conclusion', is finally out.

The Indian diaspora and its festivals

March 16, 2017

No matter how far from the roots, the Indian diaspora always carry a bounty of Indian traditions with them wherever they go. And, over the decades, Indian festivals and rituals have found a place in various foreign locales as well.

Sujata Bajaj’s ‘Ganapati’ connection

March 14, 2017

A sincere worshipper of Lord Ganapati (Ganesha), Indian artist Sujata Bajaj has been creating geometrical and sharp structures of the deity over the years and recently came up with another book of creations, titled ‘Ganapati’.

Turtuk – where digital mail didn’t replace postal letters

March 10, 2017

As modern technologies and western influences have found a place even in the most isolated parts of India, there are some places that still hold on to the traditional communication mediums and preserve the old India. Turtuk in Ladakh is one of them.

Power of videos and GIFs on social media

March 10, 2017

At a time when social media marketing and promotions are on a full swing, videos and GIFs are increasingly taking over mere pictures and written content thus catering to the ever-changing social media preferences of the diverse audiences.

Mansaf: Jordan’s national platter

March 9, 2017

Famous for its kebabs, mezze platter, Mansaf and a variety of desserts, Jordanian cuisine caters to every need and fancy of an average foodie – from fine diners to street food enthusiasts, from meat lovers to vegetarians and from savory bites to sweet cravings.