Apple’s increasing focus on India

Apple to launch its first developer centre in Bengaluru in 2017

Business & Politics

Freestyle

News - Biz@India

May 19, 2016

/ By / New Delhi



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Apple’s increasing focus on India , Apple to launch its first developer centre in Bengaluru in 2017

A new push for Indian IT: Apple is all set to launch its first developer centre in Bengaluru, India by early 2017.

The American multinational company Apple Inc. is increasing its focus on India and announced its plans to launch the first ever iOS application design and development accelerator center in Bengaluru that is scheduled to open in early 2017.

The center will aim to facilitate support for application developers in the country as the technology company will work to inspire and instruct developers on best practices, help them sharpen their skills and transform the design, quality and performance of their applications on the iOS platform.

Apple carefully appoints its workers, especially the iOS app developers, which are hand selected. The center will be designed to expand its reach to more people in the Apple community and build an ecosystem of top applications to attract consumers in the smartphone market.

“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world. With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world,” Apple CEO Tim Cook said.

In the recent years, as India’s smartphone marking is booming, the company has been focussing on India because of the huge market potential, sometimes branded as the next China for smartphones.

Second largest smartphone market

With around 220 million smartphone users in the country, India became the world’s second largest smartphone market, after China, surpassing the US market. While there is a slowdown in sales in countries like America, Europe and China, India is expected to witness a yearly double-digit growth in the next two years.

Despite of the increase in the sales graph, Apple’s share of the market is not so great in India. According to a recent report, Apple’s market share remains small at 5.8 pc in urban areas, where more consumers have the purchasing power to buy their devices.

The new application developer centre in India is ideal for the American company to focus on its primary target of growing in India in terms of both the market and its share of smartphone sales.

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