Wonderla partners with QueueBuster to launch unified park management system

Single QR Code for faster entry and cashless convenience

Wonderla Holidays, India’s amusement park chain, has unveiled a new mobile-first park management system developed with QueueBuster. The single QR code platform enables faster entry, shorter queues, and cashless payments across all Wonderla parks, integrating entry, food, retail, lockers and rentals for a smooth and efficient experience.

Wonderla Holidays, India’s largest amusement park group, has taken a big step in its digital journey by launching a mobile-first park management system in partnership with QueueBuster, a leading retail technology company. This new system features an industry-first Single QR Code, which allows guests to enter the park faster, enjoy shorter queues, and make seamless, cashless transactions. The platform is now available at all Wonderla parks in Bengaluru, Kochi, Hyderabad, and Bhubaneswar through the online booking portals.

In a press statement, Wonderla Parks says that the Single QR Code is at the heart of Wonderla’s new digital ecosystem. It combines entry, food and beverage outlets, retail shops, locker access, and costume rentals into one simple and connected system. Visitors can enter the park quickly by scanning the QR code at multiple gates, redeem pre-booked meal plans easily, and use RFID-enabled lockers and costume rental services immediately. All payments are cashless and secure, making the overall experience more convenient for guests.

The statements adds that this new digital platform not only improves guest convenience but also helps Wonderla operate more efficiently and grow its revenues. Integrating billing, finance, and inventory systems allows for faster order processing and fewer queues. The company also plans to introduce new offers like combos, digital wallets and loyalty programmes to increase spending per visitor. Real-time data from all parks supports quicker, informed decisions to enhance both guest experience and business performance.

“Wonderla has always been about creating joyful, stress-free moments for families and friends. With the Single QR Code solution, we are taking that promise further, removing the hassles of tickets, tokens, and queues so our guests can focus only on the fun. With QueueBuster’s innovative approach complementing our vision, we believe this transformation will not only delight our guests but also drive operational excellence and business growth across our parks,” says Dheeran Choudhary, COO, Wonderla Holidays.

 

“We are thrilled to partner with Wonderla, India’s most iconic amusement park brand, on their digital transformation journey. Managing such high-footfall, experience-driven destinations requires technology that is agile, scalable, and guest-centric. With over a decade of experience in building robust retail-tech solutions, QueueBuster is not just simplifying operations, but also helping Wonderla deliver more seamless, cashless, and memorable experiences to millions of visitors every year,” says Varun Tangri, CEO & Founder, QueueBuster.