51 pc of Indian shoppers prefer AI chatbots and QR codes for online shopping: Capterra
51 pc of Indian shoppers prefer using AI chatbots and QR codes for their shopping needs
Signalling a shift towards more convenient, interactive technology in online shopping, research from an online marketplace vendor reveals that 51 pc of Indian shoppers prefer using AI chatbots and QR codes for their shopping needs.
In a press statement, Capterra says that 51 pc of Indian consumers prefer using AI chatbots and QR codes for online shopping. This is followed by AI-based recommendations (42 pc), voice recognition (41 pc), augmented reality and virtual reality (39 pc), and livestream shopping (38 pc).
51 pc of Indian consumers prefer using AI chatbots and QR codes for online shopping. This is followed by AI-based recommendations (42 pc), voice recognition (41 pc), augmented reality and virtual reality (39 pc), and livestream shopping (38 pc)
It adds that the Metaverse is the least used platform, with a usage rate of 31 pc, followed by facial or biometric recognition at 3 pc.
The report says that 72 pc of consumers currently use AI-enabled chatbots to search for products online and plan to continue. Meanwhile, 18 pc have never used an AI chatbot and 8 pc do not intend to use them again.
It adds that within the last 12 months, 65 pc of individuals began following a brand because of social media advertisements. About 70 pc of shoppers had purchased one or more products after seeing a social media ad in the past year. Additionally, 69 pc of respondents looked up information about a product after seeing a social media ad and 65 pc followed a brand.
The report adds that 22 pc of respondents have deleted or stopped using social media accounts due to advertisements. Moreover, 73 pc of shoppers don’t mind seeing ads relevant to their interests, while 53 pc find ads for previously uninterested products acceptable.
Sukanya Awasthi
It adds that 52 pc of shoppers use search filters to narrow their product searches when shopping online. This is followed by 36 pc who use them frequently and 11 pc who use them occasionally. However, 46 pc of people find the filters too specific, while 40 pc feel overwhelmed by having too many options.
The press statement adds that the survey, involved 500 Indian online shoppers, aimed to understand their views on technological advancements and their sentiments regarding related aspects.
“From our data, it is clear that there is a significant openness among Indian consumers towards integrating technology into their shopping experience. They are rapidly adopting AR/VR and voice recognition in order to get a hands-free, immersive, and hyper-personalised shopping experience. As such, businesses would have to constantly adapt to these shifting consumer preferences and evolve their product offerings with time in order to thrive in a competitive market like India,” says Sukanya Awasthi, analyst of the study.
