As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.
Business trends in digital marketing have been evolving rapidly, making it essential for companies to keep themselves updated with new platforms and tactics.
Instagram is one such platform, which is currently amongst the favourites for digital marketers. Millions of businesses, ranging from major brands to local and family-run shops are now advertising on the platform, telling their story in a compelling manner and giving users a visual representation of why they are unique.
Here are some useful trending marketing tactics on Instagram to increase visibility, engagements and business leads.
Hashtags play the prime game on Instagram, and so, businesses are deploying their own personalised hashtags to enhance engagement. Stats show that about 70 pc tags on the platform are campaign-specific and prove to be useful while tracking performance.
Posts with a location
Posts with tagged locations on Instagram generate more engagement and views as it helps users find it in the search section of the platform.
Appropriate schedule, tags and users
Along with a consistent posting schedule, using appropriate hashtags, tagging appropriate accounts and using location tags ensure that the content has a better chance of getting in front of your target audience.
According to statistics, pictures on Instagram generate 36 pc more engagement than videos. While it may seem that video content is taking over the web, photos still rule on Instagram.
Most followers like to see the face behind creatives on Instagram and so, one of the most trending features for posts, which is currently being used by many bloggers as well as businesses is personalising their posts. From personal experience with large national brands, to becoming familiar with the faces behind those artistic graphics – humanised posts are generating increased engagements.