Auto Expo, the largest auto show in India, was more than just about cars and bikes in its 2018 edition.
A biennial affair, the Auto Expo saw its 14th edition this year. A podium for showcasing futuristic vehicles and electric automobiles, this year the event also took pride in its measures pertaining to corporate social responsibility (CSR), which saw celebrities turn up to support causes.
— Akshay Kumar (@akshaykumar) February 11, 2018
Bollywood actor, Akshay Kumar was seen at Auto Expo 2018 promoting Honda’s safety campaign #HelmetOnLifeOn that puts emphasis on essentially wearing a helmet while riding a two-wheeler. The multinational automobile maker said that it will start its said road safety campaign through its 13 traffic training parks that are situated in various parts of the country. The company then plans to take its initiative to other cities through mega safety events.
Akshay Kumar was also approached by Transport Minister, Nitin Gadkari, who requested the star to be the brand ambassador for the government’s road safety awareness campaign.
“We will ask celebrities…so that they call upon people, which will have a positive impact on the new generation,” the minister said.
He said the biggest priority of his ministry was to reduce the number of road accident deaths.
In lieu of road safety, some biking clubs too came forth and shared their opinions. Bikers at the expo showcased the international safety gear they now use while on long rides.
Bollywood actress Taapsee Pannu, also a brand ambassador for Honda, promoted road safety especially the use of helmets during riding a two-wheeler. The actress will also be working with Honda Two Wheelers India in their new road safety campaign by demonstrating some road measures.
Maruti Suzuki India (MSIL), the country’s oldest car manufacturer, participated in the CSR activities by organising a unique “PehniKya?“- “did you wear it?”, flash mob to create awareness about seat belt use.
Another company to rope in a celebrity was Hyundai Motor India (HMIL), which brought on board Bollywood megastar Shah Rukh Khan to launch ‘Swachh Can’. A portable bin for all Hyundai cars under its new CSR Pillar for India – ‘Swachh Move’ supports the nationwide campaign Swacch Bharat Abhiyan.
“We recently conducted a survey of car owners and found 98 pc respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95 pc respondents favoured they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off,” Indian media quoted YK Koo, Managing Director and Chief Executive Officer, HMIL.