Radisson reported a 69 pc increase in business at its hill station properties
Leading hospitality firm Radisson Hotel Group says Indian hospitality sector is witnessing strong momentum during the ongoing summer travel season, supported by growing domestic tourism and changing travel preferences.
In a press statement, Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group, says that occupancy across the company’s India portfolio has increased by 5 pc compared to the same period last year.
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The statement adds that the leisure destinations continue to account for a significant share of demand, with average occupancy levels nearing 75 pc and higher demand recorded during weekends.
Sharma says that among destination categories, hill stations and spiritual centres have emerged as the strongest performers. Radisson reported a 69 pc increase in business at its hill station properties and a 41 pc rise in demand across spiritual destinations compared to last year.
Nikhil Sharma
The trend points to a growing preference among travellers for trips that combine leisure, wellness, culture and religious experiences. Destinations such as Jammu and Kashmir, Manali, Mussoorie, Udaipur and Ayodhya have recorded strong demand during the season.
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The statement adds that the beach destinations also continued to attract visitors. Goa and coastal properties across South India registered an 11 pc year-on-year increase in demand, indicating sustained interest in traditional summer holiday destinations.
The rise in travel demand has also translated into higher room rates. According to Sharma, average daily rates across Radisson’s India portfolio increased by nearly 6 pc over last year.
The company also noted that developments in parts of West Asia have influenced international travel sentiment, leading some travellers to opt for domestic destinations instead. This shift has contributed to stronger demand across several tourism markets within India.